Faculty & Research
Publications
Publications

Managing Multiple Channels

By: Frank V. Cespedes and E. Raymond Corey
  • Format:Print
  • | Pages:12 
ShareBar

Citation

Cespedes, Frank V., and E. Raymond Corey. "Managing Multiple Channels." Business Horizons 33, no. 4 (July–August 1990): 66–77.

About The Author

Frank V. Cespedes

Entrepreneurial Management
More Publications

More from the Authors