Article
Business Horizons

Managing Multiple Channels

By: Frank V. Cespedes and E. Raymond Corey

Format:Print
| Pages:12

Citation

Cespedes, Frank V., and E. Raymond Corey. "Managing Multiple Channels." Business Horizons 33, no. 4 (July–August 1990): 66–77.

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About The Author

Frank V. Cespedes

Entrepreneurial Management

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