Faculty & Research
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  • fall 1988
  • Article
  • California Management Review

Channel Management is General Management

By: Frank V. Cespedes
  • Format:Print
  • | Pages:23
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Keywords

Management

Citation

Cespedes, Frank V. "Channel Management is General Management." California Management Review 31, no. 1 (fall 1988): 98–120.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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