Sales Management

Keywords

Shapiro, Benson P., and Frank V. Cespedes. Sales Management. Business Fundamentals. Boston: Harvard Business School Publishing, 1998.

Entrepreneurial Management

- January 2023 (Revised January 2023)
- Faculty Research
Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein
- November 15, 2022
- Harvard Business Review (website)
Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
- November–December 2022
- Harvard Business Review
Can AI Really Help You Sell?

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer