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Pharma Giants,The: Ready for the 21st Century?

By: Robert H. Hayes and Perry Fagan
  • Format:Print
  • | Pages:34
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Abstract

Presents the changing competitive dynamics in the global pharmaceutical industry and possible implications for large drug companies.

Keywords

Transformation; Globalized Firms and Management; Competition; Pharmaceutical Industry

Citation

Hayes, Robert H., and Perry Fagan. "Pharma Giants,The: Ready for the 21st Century?" Harvard Business School Background Note 698-070, May 1998.

About The Author

Robert H. Hayes

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