Publications
Publications
  • November 2006
  • Article
  • Journal of Service Research

CRM Implementation: Effectiveness Issues and Insights

By: Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani and Rajan Varadarajan
  • Format:Print
  • | Pages:11
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Keywords

Customer Relationship Management; Performance Effectiveness

Citation

Bohling, Timothy, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, and Rajan Varadarajan. "CRM Implementation: Effectiveness Issues and Insights." Journal of Service Research 9, no. 2 (November 2006): 184–194.

About The Author

Das Narayandas

Marketing
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