Publications
Publications
  • November 2006
  • Article
  • Journal of Service Research

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

By: Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon and J. Andrew Peterson
  • Format:Print
  • | Pages:17
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Keywords

Business Ventures; Planning

Citation

Zeithaml, Valarie A., Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon, and J. Andrew Peterson. "Forward-Looking Focus: Can Firms Have Adaptive Foresight?" Journal of Service Research 9, no. 2 (November 2006): 168–184.

About The Author

John A. Deighton

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