Publications
Publications
- November 2006
- Journal of Service Research
Forward-Looking Focus: Can Firms Have Adaptive Foresight?
By: Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon and J. Andrew Peterson
Keywords
Citation
Zeithaml, Valarie A., Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon, and J. Andrew Peterson. "Forward-Looking Focus: Can Firms Have Adaptive Foresight?" Journal of Service Research 9, no. 2 (November 2006): 168–184.