Faculty & Research
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Publications
  • August 1997
  • Case
  • HBS Case Collection

Natural Blends, Inc.

By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause
  • Format:Print
  • | Pages:6
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Abstract

Describes the continuous flow process used to generate orange juice concentrate. Production involves several tightly coupled process steps with varying production rates and setup times. Given production constraints and customer requirements, management choices must be made to maximize the greatest contribution.

Keywords

Customer Focus and Relationships; Decisions; Management Analysis, Tools, and Techniques; Product; Performance Capacity; Performance Productivity

Citation

Bowen, H. Kent, Ramchandran Jaikumar, and Karen Krause. "Natural Blends, Inc." Harvard Business School Case 698-012, August 1997.

About The Author

H. Kent Bowen

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