Publications
Publications
- July 1997
- HBS Case Collection
We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business
By: Clayton M. Christensen
Abstract
Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number of projects to match development capacity, and establishing a platform/derivative product architecture, and others. This case is useful in both MBA courses and executive programs.
Keywords
Management Teams; Innovation Strategy; Innovation and Management; Product Development; Health; Technology; Change Management; Medical Devices and Supplies Industry; United States
Citation
Christensen, Clayton M. "We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business." Harvard Business School Case 698-004, July 1997.