Publications
Publications
  • 2006
  • Chapter
  • The Handbook of Marketing Research: Uses, Misuses, and Future Advances

What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another?

By: Lindsay H. Zaltman and Gerald Zaltman
  • Format:Print
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Keywords

Management; Research

Citation

Zaltman, Lindsay H., and Gerald Zaltman. "What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another?" In The Handbook of Marketing Research: Uses, Misuses, and Future Advances, edited by Rajiv Grover and Marco Vriens. Thousand Oaks, CA: Sage Publications, 2006.

About The Author

Gerald Zaltman

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