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Publications
Publications
  • November 2005
  • Article
  • Brain Research Bulletin

A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm

By: Fred W. Mast and Gerald Zaltman
  • Format:Print
  • | Pages:6
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Keywords

Behavior; Markets; Standards

Citation

Mast, Fred W., and Gerald Zaltman. "A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm." Brain Research Bulletin 67, no. 5 (November 2005): 422–427.
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About The Author

Gerald Zaltman

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More from the Authors
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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