Publications
Publications
- May 1997
- HBS Case Collection
Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN
By: Ananth Raman
Abstract
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways to quantify its components. Also examines the underlying causes of mismatched supply and demand; although emanating primarily from a firm's inability to forecast demand, supply-demand mismatch is exacerbated by poor planning, operational constraints, and high working capital costs among other factors. Helps students identify how managers can reduce supply-demand mismatch costs, not only by reducing exacerbating factors but also by employing other mechanisms, such as effective use of supply chain intermediaries.
Keywords
Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry
Citation
Raman, Ananth. "Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN." Harvard Business School Teaching Note 697-126, May 1997.