Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 1997
  • Teaching Note
  • HBS Case Collection

Product Development Process, Organization and Improvement, Instructor's Note

By: Marco Iansiti
  • Format:Print
  • | Pages:26
ShareBar

Abstract

Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the first module (Introduction and Overview), detailing how they are organized, the environments for which they are most appropriate, and how process design itself can be a source of organizational improvement. In addition, the materials in this module integrate all the learning generated from previous modules, as well as the knowledge students have gained from their own projects.

Keywords

Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition

Citation

Iansiti, Marco. "Product Development Process, Organization and Improvement, Instructor's Note." Harvard Business School Teaching Note 697-106, May 1997.
  • Purchase

About The Author

Marco Iansiti

Technology and Operations Management
→More Publications

More from the Author

    • September 2022 (Revised October 2022)
    • Faculty Research

    Data Privacy in Practice at LinkedIn

    By: Iavor Bojinov, Marco Iansiti and Seth Neel
    • September 2021
    • Information Systems Research

    Network Interconnectivity and Entry into Platform Markets

    By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
    • August 2021
    • Faculty Research

    Orchadio’s First Two Split Experiments

    By: Iavor I. Bojinov, Marco Iansiti and David Lane
More from the Author
  • Data Privacy in Practice at LinkedIn By: Iavor Bojinov, Marco Iansiti and Seth Neel
  • Network Interconnectivity and Entry into Platform Markets By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
  • Orchadio’s First Two Split Experiments By: Iavor I. Bojinov, Marco Iansiti and David Lane
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College