Publications
Publications
- May 1997
- HBS Case Collection
Product Development Foundations, Instructor's Note
By: Marco Iansiti
Abstract
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any new product. The module--and this note--focus on each of these foundations in detail and introduce a variety of methodologies and approaches. The six classroom sessions draw upon cases, conceptual notes, interactive lectures, and an exercise. The note shows how these are linked together, to subsequent module themes and materials, and to student project activities.
Keywords
Citation
Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
About The Author
