Publications
Publications
- March 1997 (Revised October 2017)
- HBS Case Collection
Hospital Equipment Corporation
By: Clayton M. Christensen and Rory McDonald
Abstract
Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that its internal system for identifying new, high-growth markets actually screens out some exciting growth possibilities.
Keywords
Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States
Citation
Christensen, Clayton M., and Rory McDonald. "Hospital Equipment Corporation." Harvard Business School Case 697-086, March 1997. (Revised October 2017.)