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  • February 1997 (Revised November 2007)
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Tale of Two Electronic Components Distributors

By: Ananth Raman and Bharat P. Rao
  • Format:Print
  • | Pages:20
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Abstract

Discusses the role of distribution intermediaries in the electronic components industry, and describes operations at two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also lets students understand the differences between the distributors and discuss how each of them is going to deal with issues like consolidation and the rapid growth of the Internet. Also introduces students to the complexity of managing operations at a small distributor.

Keywords

Growth and Development Strategy; Distribution Channels; Consolidation; Internet; Distribution Industry; Electronics Industry

Citation

Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors." Harvard Business School Case 697-064, February 1997. (Revised November 2007.)
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About The Author

Ananth Raman

Technology and Operations Management
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More from the Authors
  • Hamptonshire Gas and Convenience By: Ananth Raman, Nathan Craig and Ehsan Valavi
  • Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions By: Caleb Kwon, Ananth Raman and Jorge Tamayo
  • Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management By: Marshall Fisher and Ananth Raman
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