2006
Chapter
The Search for Organic Growth

Linking Customer Management Efforts to Growth and Profitability

By: Das Narayandas and Douglas Bowman

Format:Print

Keywords

Customer Relationship Management; Profit; Business Growth and Maturation

Citation

Narayandas, Das, and Douglas Bowman. "Linking Customer Management Efforts to Growth and Profitability." In The Search for Organic Growth, edited by Edward D. Hess and Robert K. Kazanjian, 192–210. Cambridge, U.K.: Cambridge University Press, 2006.

Find it at Harvard

About The Author

Das Narayandas

Marketing

More Publications