Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

Marco   Iansiti; Alan D. MacCormack

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Case | HBS Case Collection | November 1996 (Revised June 1999)

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

by Marco Iansiti and Alan D. MacCormack

Abstract

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.

Keywords: Product Development; Internet; Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States;