Publications
Publications
- November 1996 (Revised June 1999)
- HBS Case Collection
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Abstract
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
Keywords
Product Development; Internet; Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
Citation
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
About The Authors
