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  • November 1996 (Revised June 1999)
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Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack
  • Format:Print
  • | Pages:12
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Abstract

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.

Keywords

Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

Citation

Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
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About The Authors

Marco Iansiti

Technology and Operations Management
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Alan D. MacCormack

Technology and Operations Management
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More from the Authors
  • How Wicked Problems Drive Business Performance: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Firm Purpose and Problem Wickedness: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Moderna By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
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