Publications
Publications
  • November 1996 (Revised September 1997)
  • Case
  • HBS Case Collection

BancZero New Product Development

By: Marco Iansiti and Alberto Moel
  • Format:Print
  • | Pages:20
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Abstract

The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development in a volatile environment.

Keywords

Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States

Citation

Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)

About The Author

Marco Iansiti

Technology and Operations Management
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