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  • October 1996 (Revised April 1997)
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Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different experimentation strategies. Includes color exhibits.

Keywords

Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

Citation

Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
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About The Authors

Marco Iansiti

Technology and Operations Management
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Alan D. MacCormack

Technology and Operations Management
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Related Work

    • October 1996 (Revised April 1997)
    • Faculty Research

    Team New Zealand (B)

    By: Marco Iansiti and Alan D. MacCormack
    • October 1996 (Revised April 1997)
    • Faculty Research

    Team New Zealand (C)

    By: Marco Iansiti and Alan D. MacCormack
    • September 1997
    • Faculty Research

    America's cup '95: Time-Critical Engineering Using Power Indigo

    By: Marco Iansiti
Related Work
  • Team New Zealand (B) By: Marco Iansiti and Alan D. MacCormack
  • Team New Zealand (C) By: Marco Iansiti and Alan D. MacCormack
  • America's cup '95: Time-Critical Engineering Using Power Indigo By: Marco Iansiti
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