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  • September 1996
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Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack
  • Format:Print
  • | Pages:4
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Abstract

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?

Keywords

Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

Citation

Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.
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About The Authors

Marco Iansiti

Technology and Operations Management
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Alan D. MacCormack

Technology and Operations Management
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More from the Authors

    • 2021
    • Faculty Research

    Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

    By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
    • September 2021
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    Network Interconnectivity and Entry into Platform Markets

    By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
    • August 2021
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    A Note on Design Thinking

    By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
More from the Authors
  • Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2 By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
  • Network Interconnectivity and Entry into Platform Markets By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
  • A Note on Design Thinking By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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