Publications
Publications
  • September 1996
  • Case
  • HBS Case Collection

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack
  • Format:Print
  • | Pages:4
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Abstract

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?

Keywords

Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

Citation

Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.

About The Authors

Marco Iansiti

Technology and Operations Management
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Alan D. MacCormack

Technology and Operations Management
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