2006
Chapter
Multinational Corporations and Global Poverty Reduction

A 'Customer-Centric' View of Global Economic Development

By: V. K. Rangan and Arthur McCaffrey

Format:Print

Keywords

Globalization; Customers; Perspective; Development Economics

Citation

Rangan, V. K., and Arthur McCaffrey. "A 'Customer-Centric' View of Global Economic Development." Chap. 9 in Multinational Corporations and Global Poverty Reduction, edited by Subhash C. Jain and Sushil Vachani, 177–203. United Kingdom: Edward Elgar Publishing, 2006.