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  • March 1996 (Revised January 2002)
  • Case
  • HBS Case Collection

CIBA Vision: The Daily Disposable Lens Project (A)

By: Gary P. Pisano
  • Format:Print
  • | Pages:19
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Abstract

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company's existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.

Keywords

Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry

Citation

Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)

About The Author

Gary P. Pisano

Technology and Operations Management
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