CIBA Vision: The Daily Disposable Lens Project (A)

Gary P. Pisano

Case | HBS Case Collection | March 1996 (Revised January 2002)

CIBA Vision: The Daily Disposable Lens Project (A)

Abstract

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company's existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.

Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry;

Format: Print

19 pages

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Citation:

Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)

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CIBA Vision: The Daily Disposable Lens Project (A)

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