Publications
Publications
- March 1996 (Revised January 2002)
- HBS Case Collection
CIBA Vision: The Daily Disposable Lens Project (A)
By: Gary P. Pisano
Abstract
Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company's existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.
Keywords
Product Development; Operations; Research And Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices And Supplies Industry
Citation
Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)
About The Author
