Publications
Publications
- October 1995 (Revised March 1996)
- HBS Case Collection
Executive Shirt Company, Inc.
By: Janice H. Hammond and Sylvie Ryckebusch
Abstract
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.
Keywords
Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States
Citation
Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)