Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2006
  • Chapter
  • Handbook of Marketing Research

Advanced Regression Models

By: Raghuram Iyengar and Sunil Gupta
  • Format:Print
ShareBar

Keywords

Mathematical Methods

Citation

Iyengar, Raghuram, and Sunil Gupta. "Advanced Regression Models." In Handbook of Marketing Research, edited by Rajiv Grover. Sage Publications, 2006.

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    stc Group: DARE to Transform

    By: Sunil Gupta and Sadika El Hariri
    • April 2025 (Revised May 2025)
    • Faculty Research

    Adobe: GenAI Opportunity or Threat?

    By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
    • March 27, 2025
    • Harvard Business Review (website)

    How One Company Used AI to Broaden Its Customer Base

    By: Sunil Gupta and Frank V. Cespedes
More from the Authors
  • stc Group: DARE to Transform By: Sunil Gupta and Sadika El Hariri
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.