Faculty & Research
Publications
Publications
  • 2006
  • Chapter
  • Handbook of Marketing Research

Advanced Regression Models

By: Raghuram Iyengar and Sunil Gupta
  • Format:Print
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Keywords

Mathematical Methods

Citation

Iyengar, Raghuram, and Sunil Gupta. "Advanced Regression Models." In Handbook of Marketing Research, edited by Rajiv Grover. Sage Publications, 2006.

About The Author

Sunil Gupta

Marketing
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