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  • 2006
  • Working Paper
  • HBS Working Paper Series

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

By: Anita Elberse and Felix Oberholzer-Gee
  • Format:Print
  • | Language:English
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Citation

Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, September 2006. (Featured in HBS Working Knowledge.)
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About The Authors

Anita Elberse

Marketing
→More Publications

Felix Oberholzer-Gee

Strategy
→More Publications

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More from the Authors
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • 4 Business Ideas That Changed the World: Disruptive Innovation By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
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