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  • 2006
  • Working Paper
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Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

By: Anita Elberse and Felix Oberholzer-Gee
  • Format:Print
  • | Language:English
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Citation

Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, September 2006. (Featured in HBS Working Knowledge.)
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About The Authors

Anita Elberse

Marketing
→More Publications

Felix Oberholzer-Gee

Strategy
→More Publications

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More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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