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• Case | HBS Case Collection | May 2018 (Revised September 2018)

  BuzzFeed—What Future for Native Advertising and Branded Content?

  Felix Oberholzer-Gee

  Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.

  Keywords: Information Publishing; Online Technology; Online Advertising; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States;

  Citation:

  Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)  View Details

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• Article | Strategy Science

  Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage

  Felix Oberholzer-Gee and Dennis Yao

  Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The remaining imperfections can become a primary impetus for government intervention. Hence, an understanding of residual market imperfections—those imperfections that persist after market competition and regulation are accounted for—must inform any assessment of the long-term attractiveness of firm strategies. Our framework provides an integrated view of competition and government intervention, two of the principal forces that influence variation in firm profitability.

  Keywords: integrated strategy; competitive advantage; nonmarket strategy; Market imperfections; Strategy; Competitive Advantage; Governing Rules, Regulations, and Reforms;

  Citation:

  Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the Institutional Environment edited by Ahuja, Capron, Lenox, Yao. Strategy Science 3, no. 2 (June 2018): 463–480.  View Details

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• Case | HBS Case Collection | May 2018

  Jason Blum's Blumhouse Productions

  Anita Elberse

  In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget films were nothing new for Blumhouse. In fact, in recent years, Blum and his team were responsible for more such outsized successes than any other producer, especially in the horror genre. The company’s approach to moviemaking is quite different from that of the major studios: it is not afraid to bet on projects that other studios have passed on, it pays its key cast and crew members the minimum salary stipulated by industry unions and only pays out sizeable bonuses if a movie’s box-office reaches certain levels, it gives its directors a great deal of creative control, and it decides on a film’s release strategy only once the first cut is ready. Has Blum discovered a robust formula for success in the film business? And is his approach sustainable, even as other players in Hollywood might seek to copy Blumhouse’s strategy?

  Keywords: entertainment; media; film; movies; Creative Industries; product-portfolio management; entrepreneurship; innovation; Talent; general management; strategy; marketing; blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry;

  Citation:

  Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018.  View Details

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