Publications
Publications
  • November 1988
  • Article
  • Journal of Marketing Research (JMR)

Impact of Sales Promotions on When, What, and How Much to Buy

By: Sunil Gupta
  • Format:Print
  • | Pages:14
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Keywords

Sales; Product Marketing

Citation

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)

About The Author

Sunil Gupta

Marketing
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