Publications
Publications
  • February 1991
  • Article
  • Journal of Marketing Research (JMR)

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

By: Sunil Gupta
  • Format:Print
  • | Pages:15
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Keywords

Theory; Sales

Citation

Gupta, Sunil. "Stochastic Models of Interpurchase Time with Time-Dependent Covariates." Journal of Marketing Research (JMR) 28 (February 1991): 1–15.

About The Author

Sunil Gupta

Marketing
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