Publications
Publications
  • Article
  • Journal of Consumer Research

The Discounting of Discounts and Promotion Thresholds

By: Sunil Gupta and Lee G. Cooper
  • Format:Print
  • | Pages:11
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Keywords

Product Marketing

Citation

Gupta, Sunil, and Lee G. Cooper. "The Discounting of Discounts and Promotion Thresholds." Journal of Consumer Research 19, no. 3 (December 1992): 401–411.

About The Author

Sunil Gupta

Marketing
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