Faculty & Research
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  • July 1997
  • Article
  • Marketing Letters

Perspectives on Multiple Category Choice

By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
  • Format:Print
  • | Pages:9
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Keywords

Decision Choices and Conditions; Perspective

Citation

Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta, and Puneet Manchanda. "Perspectives on Multiple Category Choice." Marketing Letters 8, no. 3 (July 1997): 297–305.

About The Author

Sunil Gupta

Marketing
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