Publications
Publications
  • Article
  • Journal of Marketing Research (JMR)

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
  • Format:Print
  • | Pages:9
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Keywords

Segmentation; Sales; Customers; Behavior

Citation

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

About The Author

Sunil Gupta

Marketing
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