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Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
  • Format:Print
  • | Pages:21
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Keywords

Sales; Decision Choices and Conditions; Customers; Product

Citation

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.

About The Author

Sunil Gupta

Marketing
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