Publications
Publications
  • November 1998
  • Article
  • Statistica Neerlandica

Modeling Large Data Sets in Marketing

By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel
  • Format:Print
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Keywords

Analytics and Data Science; Marketing

Citation

Balasubramanian, Sridhar, Sunil Gupta, Wagner Kamakura, and Michel Wedel. "Modeling Large Data Sets in Marketing." Special Issue on Large Data Sets in Business Economics. Statistica Neerlandica 52, no. 3 (November 1998).

About The Author

Sunil Gupta

Marketing
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