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The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

By: Puneet Manchanda, Asim Ansari and Sunil Gupta
  • Format:Print
  • | Pages:21
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Keywords

Decision Making; Sales

Citation

Manchanda, Puneet, Asim Ansari, and Sunil Gupta. The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision. Marketing Science 18, no. 2 (1999): 95–115.

About The Author

Sunil Gupta

Marketing
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