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Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta
  • Format:Print
  • | Pages:27
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Keywords

Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry

Citation

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.

About The Author

Sunil Gupta

Marketing
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