Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 1999
  • Article
  • Marketing Science

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta
  • Format:Print
  • | Pages:27
ShareBar

Keywords

Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry

Citation

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.
  • Find it at Harvard

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    stc Group: DARE to Transform

    By: Sunil Gupta and Sadika El Hariri
    • April 2025 (Revised May 2025)
    • Faculty Research

    Adobe: GenAI Opportunity or Threat?

    By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
    • March 27, 2025
    • Harvard Business Review (website)

    How One Company Used AI to Broaden Its Customer Base

    By: Sunil Gupta and Frank V. Cespedes
More from the Authors
  • stc Group: DARE to Transform By: Sunil Gupta and Sadika El Hariri
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.