Publications
Publications

A Segmentation You Can Act on

By: John Forsyth, Sunil Gupta, Sudeep Haldar, Anil Kaul and Keith Kettle
  • Format:Print
  • | Pages:10
ShareBar

Keywords

Segmentation

Citation

Forsyth, John, Sunil Gupta, Sudeep Haldar, Anil Kaul, and Keith Kettle. "A Segmentation You Can Act on." McKinsey Quarterly 3 (1999): 6–15.

About The Author

Sunil Gupta

Marketing
More Publications

More from the Authors