Faculty & Research
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  • August 1999
  • Article
  • Marketing Letters

Choice and the Internet: From Clickstream to Research Stream

By: Randolph E. Bucklin, James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel
  • Format:Print
  • | Pages:14
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Keywords

Decision Choices and Conditions; Online Technology; Research

Citation

Bucklin, Randolph E., James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel. "Choice and the Internet: From Clickstream to Research Stream." Marketing Letters 10, no. 3 (August 1999): 245–258.

About The Author

Sunil Gupta

Marketing
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