Publications
Publications
  • winter 2002
  • Article
  • Journal of Interactive Marketing

Customers As Assets

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
  • | Pages:16
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Keywords

Customers; Assets

Citation

Gupta, Sunil, and Donald R. Lehmann. "Customers As Assets." Journal of Interactive Marketing 17, no. 1 (winter 2002): 9–24. (Winner of Journal of Interactive Marketing. Best Paper Award​.)

About The Author

Sunil Gupta

Marketing
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