Publications
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  • December 2003
  • Article
  • Quantitative Marketing and Economics

Leveraging Information across Categories

By: Raghu Iyenger, Asim Ansari and Sunil Gupta
  • Format:Print
  • | Pages:41
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Citation

Iyenger, Raghu, Asim Ansari, and Sunil Gupta. "Leveraging Information across Categories." Quantitative Marketing and Economics 1, no. 4 (December 2003): 425–465.

About The Author

Sunil Gupta

Marketing
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