Publications
Publications
  • 2004
  • Article
  • Recherche et Applications en Marketing

Valuing Customers

By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
  • Format:Print
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Keywords

Value; Customers

Citation

Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Recherche et Applications en Marketing 19, no. 2 (2004).

About The Author

Sunil Gupta

Marketing
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