Publications
Publications
  • January 1995
  • Case
  • HBS Case Collection

Understanding User Needs

By: Marco Iansiti and Ellen Stein
  • Format:Print
  • | Pages:20
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Abstract

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a "how to" for product developers, and includes theory as well as examples from practice.

Keywords

Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

Citation

Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.

About The Author

Marco Iansiti

Technology and Operations Management
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