Publications
Publications
  • May 2006
  • Article
  • Journal of Marketing Research (JMR)

Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

By: Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason
  • Format:Print
  • | Pages:8
ShareBar

Keywords

Measurement and Metrics; Forecasting and Prediction; Customers

Citation

Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte Mason. "Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models." Journal of Marketing Research (JMR) 43, no. 2 (May 2006): 204–211.

About The Author

Sunil Gupta

Marketing
More Publications

More from the Authors