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Publications
Publications
  • October 2006
  • Article
  • Journal of Relationship Marketing

Customer Lifetime Value and Firm Valuation

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
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Keywords

Customers; Value; Business Ventures; Valuation

Citation

Gupta, Sunil, and Donald R. Lehmann. "Customer Lifetime Value and Firm Valuation." Journal of Relationship Marketing 5, nos. 2/3 (October 2006).
  • Find it at Harvard

About The Author

Sunil Gupta

Marketing
→More Publications

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More from the Authors
  • stc Group: DARE to Transform By: Sunil Gupta and Sadika El Hariri
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
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