Publications
Publications
  • October 2006
  • Article
  • Journal of Relationship Marketing

Customer Lifetime Value and Firm Valuation

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
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Keywords

Customers; Value; Business Ventures; Valuation

Citation

Gupta, Sunil, and Donald R. Lehmann. "Customer Lifetime Value and Firm Valuation." Journal of Relationship Marketing 5, nos. 2/3 (October 2006).

About The Author

Sunil Gupta

Marketing
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