Faculty & Research
Publications
Publications
  • November 2006
  • Article
  • Management Science

Self-Restraint as an Online Entry-Deterrence Strategy

By: Liu Yunchuan, Sunil Gupta and John Zhang
  • Format:Print
  • | Pages:11
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Keywords

Online Technology; Strategy; Behavior

Citation

Yunchuan, Liu, Sunil Gupta, and John Zhang. "Self-Restraint as an Online Entry-Deterrence Strategy." Management Science 52, no. 11 (November 2006): 1799–1809.

About The Author

Sunil Gupta

Marketing
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