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  • November 1994 (Revised November 1995)
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SweetWater

By: H. Kent Bowen and Thomas D. Everett
  • Format:Print
  • | Pages:9
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Abstract

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use by outdoor recreationalists.

Keywords

Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado

Citation

Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
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About The Author

H. Kent Bowen

→More Publications

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    • November 2012
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    New Balance Athletic Shoe, Inc. (Abridged)

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    • September 2009
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    Peter Schultz at The Scripps Research Institute

    By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
    • June 2008
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    Gordon Williams: Clinical Research at Brigham and Women's Hospital

    By: H. Kent Bowen and Courtney Purrington
More from the Authors
  • New Balance Athletic Shoe, Inc. (Abridged) By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
  • Peter Schultz at The Scripps Research Institute By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
  • Gordon Williams: Clinical Research at Brigham and Women's Hospital By: H. Kent Bowen and Courtney Purrington
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