Publications
Publications
  • November 1994 (Revised November 1995)
  • Case
  • HBS Case Collection

SweetWater

By: H. Kent Bowen and Thomas D. Everett
  • Format:Print
  • | Pages:9
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Abstract

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use by outdoor recreationalists.

Keywords

Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado

Citation

Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)

About The Author

H. Kent Bowen

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