Marketing Research

By: Donald R. Lehmann, Sunil Gupta and Joel Steckel

Keywords

Lehmann, Donald R., Sunil Gupta, and Joel Steckel. Marketing Research. Addison-Wesley Publishing Company, 1997.

Marketing

- April 2024 (Revised July 2024)
- Faculty Research
Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
- February 2024
- Faculty Research
UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
- August 2023 (Revised October 2023)
- Faculty Research
OOFOS Recovery Footwear

By: Sunil Gupta and Celine Chammas