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Innovation: A Customer-Driven Approach

By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
  • Format:Print
  • | Pages:15
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Abstract

Provides a selection of methodologies for the investigation of user needs, concept development, and product design.

Keywords

Customer Relationship Management; Product Design

Citation

Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)

About The Author

Marco Iansiti

Technology and Operations Management
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