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  • November 1994 (Revised October 2011)
  • Background Note
  • HBS Case Collection

Innovation: A Customer-Driven Approach

By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
  • Format:Print
  • | Pages:15
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Abstract

Provides a selection of methodologies for the investigation of user needs, concept development, and product design.

Keywords

Customer Relationship Management; Product Design

Citation

Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
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About The Author

Marco Iansiti

Technology and Operations Management
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    • September 2022 (Revised October 2022)
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    Data Privacy in Practice at LinkedIn

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    Network Interconnectivity and Entry into Platform Markets

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    • August 2021
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    Orchadio’s First Two Split Experiments

    By: Iavor I. Bojinov, Marco Iansiti and David Lane
More from the Authors
  • Data Privacy in Practice at LinkedIn By: Iavor Bojinov, Marco Iansiti and Seth Neel
  • Network Interconnectivity and Entry into Platform Markets By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
  • Orchadio’s First Two Split Experiments By: Iavor I. Bojinov, Marco Iansiti and David Lane
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