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  • November 1994 (Revised October 2011)
  • Background Note
  • HBS Case Collection

Innovation: A Customer-Driven Approach

By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
  • Format:Print
  • | Pages:15
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Abstract

Provides a selection of methodologies for the investigation of user needs, concept development, and product design.

Keywords

Customer Relationship Management; Product Design

Citation

Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
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About The Author

Marco Iansiti

Technology and Operations Management
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More from the Authors

    • 2023
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    How Wicked Problems Drive Business Performance: A Review of the Academic Literature

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    • 2023
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    Firm Purpose and Problem Wickedness: A Review of the Academic Literature

    By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
    • March 2023
    • Faculty Research

    Moderna

    By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
More from the Authors
  • How Wicked Problems Drive Business Performance: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Firm Purpose and Problem Wickedness: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Moderna By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
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