Faculty & Research
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Publications
  • September 1994 (Revised January 2002)
  • Case
  • HBS Case Collection

BMW: The 7-Series Project (B)

By: Gary P. Pisano and Sharon L. Rossi
  • Format:Print
  • | Pages:6
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Abstract

Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.

Keywords

Research and Development; Quality; Auto Industry; Manufacturing Industry; Germany

Citation

Pisano, Gary P., and Sharon L. Rossi. "BMW: The 7-Series Project (B)." Harvard Business School Case 695-013, September 1994. (Revised January 2002.)

About The Author

Gary P. Pisano

Technology and Operations Management
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