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Case | HBS Case Collection | September 1994 (Revised January 2002)

BMW: The 7-Series Project (B)

by Gary P. Pisano and Sharon L. Rossi

Abstract

Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.

Keywords: Research and Development; Quality; Auto Industry; Manufacturing Industry; Germany;

Format: Print

6 pages

Educators Purchase

Citation:

Pisano, Gary P., and Sharon L. Rossi. "BMW: The 7-Series Project (B)." Harvard Business School Case 695-013, September 1994. (Revised January 2002.)

About the Author

Harry E. Figgie, Jr. Professor of Business Administration
Senior Associate Dean for Faculty Development

Technology and Operations Management

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