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  • July 1994
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Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein
  • Format:Print
  • | Pages:26
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Abstract

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product?

Keywords

Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

Citation

Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
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About The Author

Marco Iansiti

Technology and Operations Management
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Related Work

    • July 1994 (Revised March 1995)
    • Faculty Research

    Microsoft: Multimedia Publications (B)

    By: Marco Iansiti and Ellen Stein
Related Work
  • Microsoft: Multimedia Publications (B) By: Marco Iansiti and Ellen Stein
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