Publications
Publications
- July 1994
- HBS Case Collection
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Abstract
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product?
Keywords
Product Development; Organizational Structure; Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
Citation
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
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