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  • May 1994 (Revised November 1994)
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PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger
  • Format:Print
  • | Language:Dutch
  • | Pages:23
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Abstract

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very "hands-off" and decentralized manner, achieves high growth rates in each segment through a process of "continual transformation." Calloway strives to hold together a fast-growing and rapidly changing business through shared values (instead of implementing tighter controls and increasing supervision).

Keywords

Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation Or Environment; Competitive Strategy; Value; Food And Beverage Industry

Citation

Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
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About The Authors

Lynda M. Applegate

Entrepreneurial Management
→More Publications

Leonard A. Schlesinger

General Management
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More from the Authors

    • February 2021 (Revised February 2021)
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    World of Dreams Entertainment Group: Building a Resilient Business

    By: Lynda M. Applegate, Sarah Endline and Michael Norris
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    Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa

    By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
    • October 2020
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    Holden Forests & Gardens: Leading in Turbulent Times

    By: Lynda M. Applegate and Ankita Panda
More from the Authors
  • World of Dreams Entertainment Group: Building a Resilient Business By: Lynda M. Applegate, Sarah Endline and Michael Norris
  • Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
  • Holden Forests & Gardens: Leading in Turbulent Times By: Lynda M. Applegate and Ankita Panda
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