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Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (B)

By: Roy D. Shapiro and Michael D. Watkins
  • Format:Print
  • | Pages:3
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Abstract

Supplements the (A) case.

Keywords

Telecommunications Industry

Citation

Shapiro, Roy D., and Michael D. Watkins. "Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (B)." Harvard Business School Supplement 694-077, March 1994.

About The Author

Roy D. Shapiro

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